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Brand Concept and Strategy: ESC.
project.
Concept and communication strategy
form.
Strategy pitch, communication strategy, brand magazine
skills.
Trend forecasting, target group research, brand identity
The brand ESC. is based on a development we observed as responds to the pandemic. People are forced to isolate and follow routines. The target group Cosmo Conquerors craves escape, interaction and boldness in times of mundane rhythms. That is what the brand ESC. offers. Having analysed the situation, we formulate objectives and goals that solve the target groups struggle. After having researched the zeitgeist, and created a brand persona, we designed a communication strategy to reach and inspire the audience.
This project was created with Jiyoung Lee, Liv Robroek and Marjorie Richards.
