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Future Concept and Brand Consult: Instinctive Science
project.
Instinctive Science: Immersive Database
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Trend forecast, concept
skills.
Trend research, consumer research, concepting
Based on the insight that technology, control and rational thinking grow in our society, I formulated a forecast for the year 2033: Instinctive Science. The polarization between security and freedom grows. While some reject the control and security of our system, others depend on it.
The concept Instinctive Science, tailored for the fashion brand New Optimist, is a solution which allows people to simultaneously appreciate their instincts and their rational thinking.
The symbiosis between emotion and science translates as a materialistic solution: I prototyped an immersive database, making scientific materials come to life as experience. The visitor can learn about the science of materials while allowing instincts to experience.
