Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Brand Magazine: Pause, Don't Walk.
project.
Brand Magazine for CAMPERLAB
form.
60 pages, zig zag binding, 23 cm x 23 cm
skills.
Visual concept, layout design, writing, print, binding
For my graduation project I created this brand magazine for the Spanish shoe-brand CAMPERLAB: From concept, design, image creation, writing, to book binding. I created this physical paper to increase brand awareness in times of a digital overload.
Layouts, visuals and the books' format communicate the key message: Pause, Don't Walk. In times of busy striving this concept is relevant to spark the audiences imagination. My passion, book making, resolves this objective, by offering connection to the physical reality. It aspires people to sense.
In-between the book sections unfolds an interactive spread: pause! In addition, interruptive layouts, tactile papers and the zig-zag binding embody the feeling of pause.
CAMPERLAB is a sub-brand of Camper. Through this magazine, they reposition as a more distinct part of the family, by creating an artistic and luxurious brand perception.
