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Event Concept
project.
Event Concept, Brand Communication, Activation
form.
Event Concept, Target Group Analysis, Visual Identity, Communication Strategy, Pitch
skills.
Concepting, Event Activation
For the Warsteiner Internationale Montgolfiade (Balloon Festival), we designed a new concept to attract a younger, urban audience. 'Zwischenwelten' brings the magical feeling of a balloon ride down to earth. By extending the fascination of the sky to the ground, we invite visitors on an immersive journey through 'sky-experiences' from cloud swings and sky mirrors to immersive peepholes. As part of the team, I was responsible for the conceptual idea, visual execution, the event map, and the specific activations.
